Använda BBCode :
[SVTPlay]http://svtplay.se/{TEXT2}/{NUMBER}{TEXT1}[/SVTPlay]

HTML Replacement :
<object width="416" height="258"><param name="movie" value="http://svt.se/embededflash/{NUMBER}/play.swf"></param><param name="wmode" value="transparent"></param><param name="allowfullscreen" value ...